While the concept took to digital like a duck to water, the logistics — as can often be the case — took a little longer to figure out. Instagram has proved to be our best and most loyal channel, where we feature episodic stories with a 95 per cent completion rate and a three per cent swipe up rate.
This multi-platform approach has resulted in a total organic brand reach of eight million users, up 38 per cent since relaunch in March There are brand extensions in the form of events, a beauty club that allows readers to sample new products for free in exchange for reviews, and with 24 pieces of content now being produced by the brand daily, it premium offering remains in place.
But in the case of Glamour, Newman is open about the degree of changeover that the new start needed, and how this transition worked in practice. So the digital team to begin with remained in place and we brought in a lot of new people. The print team is now a freelance team that comes in and works with us twice a year. Contact Email comercial-egcn globocondenast. Glamour Bulgaria Media Kit.
Print Readership K Readership. Digital 3K Monthly Unique Users. Social 63K Followers. Publisher and Editor-in-Chief Ani Mladenova. Advertising Tereza Angelova. Glamour Germany Media Kit.
Print Readership 1M Total Sales. Digital 4M Monthly Unique Users. Social K Followers. Publisher Jessica Peppel-Schulz. Chief Creative Officer Georg Wittmann. Contact Email sales condenast. Glamour Hungary Subscribe. Print Readership 58K Readership.
Digital 2M Monthly Unique Users. Contact Email glamour glamour. Digital 5M Monthly Unique Users. Social 3M Followers. Publisher Guillermo Rivera. Contact Email advertising condenast. Glamour Poland Media Kit. Print Readership K Monthly Readers. Digital 1M Monthly Unique Users. Publisher Edyta Piecyk. Digital Editor Paulina Klepacz. Contact Email biuro. There was also better news for Hachette monthly stablemates Red and Psychologies. Red's circulation was ,, a 0.
Psychologies increased its circulation on the period by 0. There was a year-on-year drop of 8. NatMags' mid-market monthly title Prima also fell, dropping 7. New entry in the women's lifestyle market, Shortlist's free weekly Stylist launched on 7 October last year became the fifth highest circulating title, with an average issue circulation of , in its first ABC figure.
NatMag's Cosmopolitan, the second best-selling title, took a hit in sales, seeing a drop of 4. Good Housekeeping saw 4. Marie Claire, the IPC title which was relaunched last summer under new editor Trish Halpin , was the biggest faller year on year with a 9. However, over the period it was down just 0. NatMag's She was also down badly year on year — 9.
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